Lynas Rare Earths is the largest light and heavy rare earth separator outside of China. The Lynas owned Mt Weld orebody is one of the richest rare earth deposits in the world. Lynas has processing plants in Kalgoorlie, Western Australia and Kuantan, Malaysia. Their assets and their operational experience puts them in a great position to capitalise on the expanding rare earth market. The presentation will focus on the key factors to ensure competitiveness in the rare earth production industry.