Alpha HPA has pioneered the use of Solvent Extraction (SX) for aluminium purification, enabling the production of high-purity alumina (HPA) with a 70% lower carbon footprint. This presentation explores the journey from lab-scale innovation to full commercialisation, highlighting key decisions, challenges and strategies such as IP protection and market alignment that turned a promising idea into a core business. Using Alpha HPA’s experience as a case study, they will share insights to help other innovators navigate the complex path from breakthrough technology to real-world impact.